Longread: The visionaries behind the Alienware Training Facility

16 March 2021


Alienware Training Facility EU for Team Liquid

Esports Insider interviewed our architect Arjen Zaal about the interior design of the Alienware Training Facility in Utrecht, the fancy new EU Headquarters of esports organization Team Liquid. It’s a compelling longread, enjoy reading!

‘“When Team Liquid told us what they were looking for, it was actually quite contradictory,” Zaal said. The org was seeking a high-tech aesthetic to complement Alienware’s visual language while expressing the warmth and cosiness of a living room. They wanted it to embody high-end sophistication, but not feel like a museum. These contradictions became yin and yang during design conception.’

Link to the online article

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